Professional Branding Photoshoot for a Coach
When it comes to branding photoshoots, I believe they should feel more like storytelling than just posing for a headshot. Great branding photos help people see the person behind the business—approachable, confident, and ready to connect. For coaches, entrepreneurs, and business owners, these images aren’t just pictures—they’re a visual handshake, the first step in building trust and attracting clients. That’s what I always aim for in my branding sessions—photos that don’t just show what you do but also capture who you are.
That’s exactly what we focused on during this November session. My client, a professional coach, wanted natural and professional photos for her website, showcasing her both in portraits and interacting with clients online and offline.
The Vision Behind the Shoot
Most branding photoshoots I do are in studios, but this one was a little different. We shot in her condo’s common area because it had a modern, elegant design and beautiful natural light. She specifically wanted natural lighting, so I skipped the flash for this session.
That said, I usually recommend adding a bit of flash for branding photos. A softbox and a reflector on the opposite side can help balance shadows and create an even, flattering light on the model.
Creating the Right Atmosphere and Poses
We aimed for natural, authentic poses that would fit her brand’s approachable vibe. To help her relax, I asked her to talk to me during the session, capturing moments as she spoke. This approach often brings out genuine expressions and body language.
I also gave her simple props like a notebook and a tablet to hold. Giving your subject something to do with their hands makes posing feel more natural and comfortable. We captured both smiling and neutral expressions to give her a variety of options for her website and social media.
Styling Tips for Branding Sessions
Outfits: Neutral colors and professional pieces like blazers and blouses always look polished.
Accessories: Keep it simple—minimal jewelry and clean designs work best.
Props: Laptops, notebooks, and pens add context and help tell the story of your work.
Lighting Tips for Branding Photoshoots
If you’re working with natural light, make sure to position your model near large windows or bright spaces. But for even better control, I recommend:
Using a flash with a softbox for a softer, more flattering light.
Adding a reflector on the opposite side to reduce harsh shadows and keep the lighting balanced.
Final Thoughts
This branding photoshoot was a great reminder that you don’t always need a studio to create professional results. With the right setting, natural light, and relaxed posing techniques, you can capture images that feel both polished and authentic.
If you’re thinking about refreshing your branding photos or need advice on planning your session, feel free to reach out here. Let me know in the comments if you have any questions or tips to share about branding shoots!
